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This site had the following in the site, "Welcome to the Crawford Accountants website." Our analyzers noticed that the web page stated " We at Crawford Accountants are professionals dedicated to helping our clients succeed." The Website also stated " We offer high-quality business solutions such as tax planning strategies, but aim to deliver these in a straightforward and friendly manner. We think it is important to help you organise your affairs so as to minimise your tax bills, without promoting risky schemes that would stop you sleeping at night." The website's header had accountant as the most important keyword. It was followed by accounts, tax, and tax returns which isn't as highly ranked as accountant. The next words the site uses is self assessment. tax man was also included and could not be understood by web engines.